For the first time Portugal ranks in the top ten most competitive markets in Europe.
The World Economic Forum released its latest Global Travel & Tourism Competitiveness Index, in which Portugal was ranked 15th in the world – regaining a position it held in 2008. Portugal passed destinations such as Sweden, the New Zealand, Iceland, Finland, Belgium and Ireland. And, Portugal broke into, for the first time, the European ‘top’ ten of the most competitive destinations.
The restructuring of the sector, the reduction of taxes and local fees and a new promotion strategy – all helped justify this performance. Secretary of State for Tourism, Adolfo Mesquita Nunes, said that the “rise of five places is a good sign that we are on the right track.” Portugal still occupies the tenth place as safest tourist destination in the world.