The Casas Brancas Association has launched a new project to be implemented by April 2015, called “Casas Brancas – Creative Tourism Network.” The project builds the creative capacity to sustain the identity and cultural values of the Alentejo and Vicentine Coast. The idea is to develop and provide new products and services in the network, which integrate agents, cultural values and the heritage of the region.
The project Is geared to the international market, which is becoming more and more aware of the real attractions of this area. In addition to the development of the services offered within the network, the project foresees the development of materials that enable new a tools to spread the word about the work of this creative tourism network. And, a Manual of best practices will be produced to guide entrepreneurs and potential investors in the region. Creative tourism is an innovative concept, internationally recognized as the new generator of tourism.
Casas Brancas has been around since 2002 and includes about 60 micro—entrepreneurs in the region (accommodation, restaurants and activities) joined together in a network for the improvement of their services and the integrated promotion of those services.
In 2011 it got started with the Development of the Rota Vicentina In partnership with the Almargem Association and various public entities within the region which culminated in the creation of the Rota Vicentina Association, which is now responsible for the management of the route and that project.
This is the third stage of life for Casas Brancas, with a focus on its greatest strength– networking and the appreciation of the region’s identity.
More than the quantity and size of investments in culture, it is important to enhance existing features and give them shape and value and ensure their quality. Principally to integrate them into a single route that can sustain them.